Vivo to Offer Price Parity to Offline Retailers in 2020

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  • The handset-makers including Xiaomi, Oppo, and Vivo in October had issued trade advisories to their retail partners
  • What worked for offline retailers this Diwali is the recent changes that govt has introduced in terms of consumer electronics sales

According to a report by ET, Vivo has assured its retail partners across India that it will bring price parity between its online and offline sales channels in 2020.

Consistency in prices and offers across both the channels

Jerome Chen, CEO of Vivo India, said that in the coming year it will simultaneously launch the same product/variant at the same time and at the same price across channels. It also said that there will be consistency in prices and offers across both the channels.

The report noted that handset-makers including Xiaomi, Oppo, and Vivo in October had issued trade advisories to their retail partners. By doing that, they aim to assure that they will bring price parity between their online and offline channels.

Lately, we have seen a debate happening over offline and online channels. According to a report by Bloomberg, a top government official has informed that India is mulling the feasibility of setting up a regulatory authority to settle disputes related to e-commerce. Small traders have approached the government with allegations of predatory pricing and deep discounting by Amazon.com Inc. and Walmart Inc.

The debate surrounding the online vs offline channel is of utmost importance to regions like Delhi NCR because a lot of e-commerce portals have been targeting these tier-I locations from the beginning. What worked for offline retailers this Diwali is the recent changes that govt has introduced in terms of consumer electronics sales.

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