Xiaomi is Launching its First Grooming Product in India Today

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  • Mi’s first grooming product can be a hair trimmer for men
  • Company’s social media handles have been promoting the launch since last few days

Xiaomi is celebrating its fifth anniversary in India. The company that has taken the smartphone market by storm is today launching its first hair trimmer for men in the country. Manu Kumar Jain, Global VP, Xiaomi confirmed the same on his twitter handle.

Jain retweeted Mi’s original tweet which read, “Mi fans, just 1 day to go before we get you a grooming upgrade. Get notified for the launch show tomorrow, 25th June 12 PM. RT if you know what’s coming.”

The company has already forayed into smart TVs consumer electronics vertical, Bluetooth headphones vertical and soundbars market. Xiaomi even sells shoes and travel bags in India.

Competition for Nova, Panasonic and Philips?

Two of the major brands present in the grooming consumer electronics market in India are Panasonic and Philips. These two retail grooming products for both men and women here. Interestingly, a large part of this market is still captured by unorganized brands.

One can easily find trimmers exported from China and other countries selling for as less as Rs 150 in many roadside markets in Delhi, Mumbai, Bangalore and many other cities. In fact, trimmers used by a lot of barbers in India are usually from brands unknown in the market.

One other brand that Mi will face tough competition from is Nova. This company apart from selling grooming products like hair trimmers in the offline channel, also retails these through various e-commerce portals in India.

Donovan Sung, global spokesperson, Xiaomi, tweeted, “We’re super excited for the 5-year anniversary of India’s most loved tech brand. Happy birthday Xiaomi India!! Any guesses what our big announcement is tomorrow?”

Several reports by research firms like IDC and Counterpoint have credited Xiaomi as the smartphone leader in India. The brand that started as an online heavy brand in the country, is now focusing on expanding in the offline space too.

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