Sacrificing Short-Term Benefits For Long-Term Goals Helped Us Survive: Sunil Raina

Lava Mobiles, as per several reports is one among the top five feature phone brands of the world Sunil Raina mentioned in-house R&D, manufacturing and robust distribution infrastructure...

Want Consumers to Experience Big Screen TVs This Diwali: Avneet Singh Marwah

Kodak has recently launched 43,50 and 55-inch 4K TVs in India The company is expecting sales of two lakh units of Kodak HD LED TVs this Diwali season Avneet...

Channel Partners are Helping Us Understand Indian Consumers: MSI

Green Chang-Ching-Lin (GCC), regional marketing head, MSI, in an exclusive conversation with EFY Group shed light on the increasing size of gaming electricals and accessories in India. He pointed...

Aisen Aims to Capture 10 Per cent TV Market Share in India

The company is planning to launch refrigerators and air-conditioners in the country. It is already retailing Bluetooth speakers, washing machines, TVs, heaters and air coolers in India Vinit Agrawal (VA),...

80 Per cent Smartphone Accessories Market Still Unorganised: Komal Agarwal

Pebble has recently tied up with Vodafone and Idea to focus on offline retail channel in India The company has allocated a marketing budget of six to seven...

Syska’s Focusing on Expanding Sales Channel in Tier II and III Cities: Rajesh Uttamchandani

Rajesh Uttamchandani, director, Syska Group, in an exclusive conversation with EFY Group, shed light on how the brand has been able to grow its market share in India year-on-year....

Potential For Appliances Based on IoT is Huge: Vishal Sehgal

Vishal Sehgal, co-founder of Lava Mobiles, has launched an IoT company called Ottomate, and its first product is an innovative smart fan. He talks to EFY-ACE about his roadmap...

Online Sales Channel is Our Biggest Competition: Samrat International

Samrat International retails LG, Sony, Samsung, Panasonic and various other consumer electronics brands in Gurugram Anil Sikri, business founder, Samrat International, said that digital payments account for 90...

Digital Marketing is the Future But Traditional has its Own Advantages: Akhil Sethi

This story revolves around the importance of digital marketing in the consumer electronics industry Akhil has recently joined Panasonic India as head of its digital marketing teams He...

We Want to Explore the Air-purifiers and Refrigerators Market in India – Truvison Director

Truvison is gearing up to offer a complete range of consumer electronics starting 2020. The company is aiming to reach Rs 400 crore business in the next fiscal year Saurabh...

New Products

LG to Launch Tone Free HBS-FN7 True Wireless Earbuds in India Soon

The earbuds will be available at US$ 194 (INR 14,215 approx.) The product features Active Noise Cancellation and UVnano charging case HBS-FN7 will...

Anker Launched Eufy HomeVac H11 Pure Vacuum Cleaner in India

The product will be retailed at INR 3,999 The device will be available for purchase via Flipkart The Vacuum Cleaner is equipped with...

Boat’s Watch Storm to go on First Sale from Tomorrow

The product will be available at a discounted price of INR 1,999 The smartwatch will be retailed via Flipkart only The device features...

People

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Pallav Chaudhary Joins Havells as Large Format Retail Unit Head

Pallav Chaudhary has an experience of more than 10 years He has worked with the likes of Samsung, LG and Videocon Large format...

Realme Introduces Shraddha Kapoor as the Brand Ambassdor

Realme will feature Shraddha Kapoor for Dare to Leap The Actress will endorse watches, bands and smartphones 'It will help us in positioning...

Rumors

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...

Samsung Might Launch Samsung Galaxy Buds X Soon

The South Korean company has not revealed the pricing details Samsung might launch the earbuds on the Galaxy Unpacked event As per the...