Many in the Retail Channel Sell Competing Brands But Use Nasaka: Sandesh Srivastava
Nasaka is a home appliances brand operating under the umbrella of the Microtek and Okaya Group
The brand re-started operations in India in 2017
It is looking to...
First Time AC Buyers Are Not Our Target Audience: Mitsubishi Electric
The company said that it will take all possible steps to fulfill Prime Minister Modi’s Make in India vision
Mitsubishi Electric said that it is very critical about...
Rs 500 Margin From a Rs 25,000 or a Rs 3,000 Product: Gopal Jeyaraj
Gopal Jeyaraj (GJ), head, SAARC & India, Anker Innovations, in an exclusive conversation with EFY Group credited Anker’s channel partners as the prime reason behind its 100 per cent...
Yuho Mobiles Does Not Want to Sell Smartphones Online
The company has its assembling factory in Gurgaon, India. It is planning to enter the northeastern and southern parts of India before the end of this year
Gurgaon-headquartered smartphone company...
Sacrificing Short-Term Benefits For Long-Term Goals Helped Us Survive: Sunil Raina
Lava Mobiles, as per several reports is one among the top five feature phone brands of the world
Sunil Raina mentioned in-house R&D, manufacturing and robust distribution infrastructure...
Want Consumers to Experience Big Screen TVs This Diwali: Avneet Singh Marwah
Kodak has recently launched 43,50 and 55-inch 4K TVs in India
The company is expecting sales of two lakh units of Kodak HD LED TVs this Diwali season
Avneet...
Channel Partners are Helping Us Understand Indian Consumers: MSI
Green Chang-Ching-Lin (GCC), regional marketing head, MSI, in an exclusive conversation with EFY Group shed light on the increasing size of gaming electricals and accessories in India. He pointed...
Aisen Aims to Capture 10 Per cent TV Market Share in India
The company is planning to launch refrigerators and air-conditioners in the country. It is already retailing Bluetooth speakers, washing machines, TVs, heaters and air coolers in India
Vinit Agrawal (VA),...
Tech That’s Killing CoronaVirus and Helping Reduce Stress
CoronaVirus started breaking havoc in late 2019, and the world since then has not been the same. Several technologies, some existing and some new, have been used to combat...
80 Per cent Smartphone Accessories Market Still Unorganised: Komal Agarwal
Pebble has recently tied up with Vodafone and Idea to focus on offline retail channel in India
The company has allocated a marketing budget of six to seven...
New Products
AXL-World launches – X-Fit M57 Full Touch Smart Watch
The latest addition to the existing portfolio is the X-Fit M57 full-touch smartwatch. Have you ever wondered? When will there be a smartwatch with...
LG Electronics Expects 30 Percent Growth In Home Appliance Business In 2022
Compressor-based products contribute around 65 per cent of the revenue of the home appliances business of the company
Consumer electronics company LG Electronics India said...
OnePlus To Expand Smart TV Lineup In India
Chinese tech giant OnePlus has announced it would expand its smart TV portfolio in India with the launch of two smart TVs, the OnePlus...
People
Satish N.S Appointed As Haier India President After Eric Braganza Retires
Satish N.S. is set to lead consumer electronics company Haier India as President of the company following the retirement of current President Eric Braganza.
Braganza's...
Manish Sharma to be Appointed Chairman of Panasonic India
Manish Sharma is currently associated with Panasonic India as president and CEO
Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...
PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana
PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint
The ad campaign is launched on Youtube & Social Media
The brand seems...
Rumors
Boat Heading Towards its Initial IPO Offering
Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures
Home grown consumer electronics startup is planning...
Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report
The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703
According to...
LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12
BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple
Apple...
