Tech That’s Killing CoronaVirus and Helping Reduce Stress
CoronaVirus started breaking havoc in late 2019, and the world since then has not been the same. Several technologies, some existing and some new, have been used to combat...
80 Per cent Smartphone Accessories Market Still Unorganised: Komal Agarwal
Pebble has recently tied up with Vodafone and Idea to focus on offline retail channel in India
The company has allocated a marketing budget of six to seven...
Syska’s Focusing on Expanding Sales Channel in Tier II and III Cities: Rajesh Uttamchandani
Rajesh Uttamchandani, director, Syska Group, in an exclusive conversation with EFY Group, shed light on how the brand has been able to grow its market share in India year-on-year....
Potential For Appliances Based on IoT is Huge: Vishal Sehgal
Vishal Sehgal, co-founder of Lava Mobiles, has launched an IoT company called Ottomate, and its first product is an innovative smart fan. He talks to EFY-ACE about his roadmap...
Online Sales Channel is Our Biggest Competition: Samrat International
Samrat International retails LG, Sony, Samsung, Panasonic and various other consumer electronics brands in Gurugram
Anil Sikri, business founder, Samrat International, said that digital payments account for 90...
Digital Marketing is the Future But Traditional has its Own Advantages: Akhil Sethi
This story revolves around the importance of digital marketing in the consumer electronics industry
Akhil has recently joined Panasonic India as head of its digital marketing teams
He...
We Want to Explore the Air-purifiers and Refrigerators Market in India – Truvison Director
Truvison is gearing up to offer a complete range of consumer electronics starting 2020. The company is aiming to reach Rs 400 crore business in the next fiscal year
Saurabh...
IoT Embedded Water Heaters are Our Next Big Launch: Orient Electric
The company said that it is gearing for festive season consumer electronics sales in India
Orient Electric had launched IoT based air coolers and fans in India earlier...
Online Channels Might Eventually Collaborate With Small Retailers: techARC Founder
"Global brands will have more impact on India's appliances and consumers industry as they have the technology, money, scale, and immense support from their respective governments"
In an exclusive conversation...
India’s 29 States Require 29 Different Sales Strategies: Rahul Puri
Rahul Puri has been associated with Apple and LG Electronics as their national sales head (India) in the past
He currently heads Sterlite Tech as sales head for...

































