“Trade Partners Who Can Connect With Architects are the Right Connects For Us”
Nisha S Kukrejah (NK), founder & marketing head, Luxaire and Sachin Kukreja (SK), co- founder, Luxaire, in an exclusive conversation with EFY Group shed light on the kind of...
Yuho Mobiles Does Not Want to Sell Smartphones Online
The company has its assembling factory in Gurgaon, India. It is planning to enter the northeastern and southern parts of India before the end of this year
Gurgaon-headquartered smartphone company...
Onida Aims to Fine-Tune its Strategy for Eastern India Region
Onida said that expanding in Tier 2, Tier 3 and Tier 4 markets is a major challenge. It also believes that omni-channel presence is the unspoken necessity in today’s...
India’s 29 States Require 29 Different Sales Strategies: Rahul Puri
Rahul Puri has been associated with Apple and LG Electronics as their national sales head (India) in the past
He currently heads Sterlite Tech as sales head for...
IoT Embedded Consumer Electronics is an Untapped Market: Rohit Singh
Rohit Singh, secretary general, CEAMA, shared his thoughts about consumer electronics sales during the upcoming festive season
He is of view that the market for IoT embedded consumer...
Kodak Aims to Have 35,000 Billing Points in India
Kodak, as a TV brand, is looking to add more retailers, distributors and dealers to achieve its aim of penetrating 18,000 pin codes in the country
Avneet Singh Marwah, Director...
Brand Licensing Consumer Electronics Industry Worth $1 Billion: LicenseWorks
LicenseWorks facilitates partnerships between internationally recognised brands and Indian entrepreneurs
This company has brought in consumer electronics brands like Thomson, Blaupunkt and Black & Decker in India
Rishabh Singla,...
Every Second Fan Exported From India is an Orient: Atul Jain
Orient Electric has started setting up exclusive experience zones for its products in India
The company is betting big on embedding IoT in consumer electronics
Atul Jain (AJ), SVP...
CP Plus Follows Separate Channel Approaches For B2B and B2C Business: Yogesh Dutta
Yogesh Dutta, Chief Operating Officer, CP Plus feels that sales channels are of utmost importance for a brand's success
He shared that a single channel strategy for a...
Aisen Aims to Capture 10 Per cent TV Market Share in India
The company is planning to launch refrigerators and air-conditioners in the country. It is already retailing Bluetooth speakers, washing machines, TVs, heaters and air coolers in India
Vinit Agrawal (VA),...

































