80 Per cent Smartphone Accessories Market Still Unorganised: Komal Agarwal

Pebble has recently tied up with Vodafone and Idea to focus on offline retail channel in India The company has allocated a marketing budget of six to seven...

EFY Exclusive: Cashify Plans to Sell Refurbished Tablets and Gaming Consoles in India

The company will soon launch an e-commerce platform for refurbished gadgets and smartphones in India. Cashify said that it has served more than 13 lakh customers, and has en-cashed...

Channel Partners are Helping Us Understand Indian Consumers: MSI

Green Chang-Ching-Lin (GCC), regional marketing head, MSI, in an exclusive conversation with EFY Group shed light on the increasing size of gaming electricals and accessories in India. He pointed...

Online Sales Channel is Our Biggest Competition: Samrat International

Samrat International retails LG, Sony, Samsung, Panasonic and various other consumer electronics brands in Gurugram Anil Sikri, business founder, Samrat International, said that digital payments account for 90...

Atomberg’s Sibabrata Das Explains Do’s and Do not’s For a Consumer Electronics Startup

The company has recently received an undisclosed amount of funding from Hero Group's Suman Kant Munjal. Atomberg is marching towards a Rs 70 Cr + revenue this year A lot...

CP Plus Follows Separate Channel Approaches For B2B and B2C Business: Yogesh Dutta

Yogesh Dutta, Chief Operating Officer, CP Plus feels that sales channels are of utmost importance for a brand's success He shared that a single channel strategy for a...

My Focus has Always Been on Consumers: Rishi Tandon

Rishi Tandon (RT), COO, Hisense, in an exclusive conversation with EFY Group, shed light on the challenges he has faced in India's ACE (Appliances and consumer electronics) industry. From...

Samsung was the First to Introduce a Triangle Design Inverter AC: Saurav Katyal

Saurav Katyal (SK), Director, Consumer Electronics Business, Samsung India, in an exclusive conversation with Electronics For You shed light on Samsung’s AC business in India. He feels that demand...

Fanzart Fans are Interior Designing Products: Tarun Lala

Tarun Lala, director, Fanzart feels that offline market for designer ceiling fan has a larger scope than the online one Fanzart had recently launched a ceiling fan priced...

TPV Philips Aims to Capture 6 to 8 per cent Indian TV Market by...

TPV, which recently re-introduced Philips TVs in India, plans to open experience stores in eight big cities. It will also be launching Dolby Atmos soundbar and smart Bluetooth speakers...

New Products

LG to Launch Tone Free HBS-FN7 True Wireless Earbuds in India Soon

The earbuds will be available at US$ 194 (INR 14,215 approx.) The product features Active Noise Cancellation and UVnano charging case HBS-FN7 will...

Anker Launched Eufy HomeVac H11 Pure Vacuum Cleaner in India

The product will be retailed at INR 3,999 The device will be available for purchase via Flipkart The Vacuum Cleaner is equipped with...

Boat’s Watch Storm to go on First Sale from Tomorrow

The product will be available at a discounted price of INR 1,999 The smartwatch will be retailed via Flipkart only The device features...

People

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Pallav Chaudhary Joins Havells as Large Format Retail Unit Head

Pallav Chaudhary has an experience of more than 10 years He has worked with the likes of Samsung, LG and Videocon Large format...

Realme Introduces Shraddha Kapoor as the Brand Ambassdor

Realme will feature Shraddha Kapoor for Dare to Leap The Actress will endorse watches, bands and smartphones 'It will help us in positioning...

Rumors

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...

Samsung Might Launch Samsung Galaxy Buds X Soon

The South Korean company has not revealed the pricing details Samsung might launch the earbuds on the Galaxy Unpacked event As per the...