- It will promote the campaign through both digital and print medium including social media
- The campaign is a part of the company’s CSR initiative
Philips India has launched ‘Har Saans Mein Zindagi’ campaign to increase awareness around childhood pneumonia in India. It says the campaign aims to reach parents, family and caregivers and sensitise them on the seriousness of childhood pneumonia.
Philips says through this campaign, it will focus on both urban and rural areas. It will spread the campaign through TV, radio, print, digital, social media channels and on-ground initiatives.
Daniel Mazon, vice chairman and managing director, Philips Indian subcontinent, said, “The key to preventing pneumonia in children below the age of five years is identifying those at risk and educating parents and caregivers on its diagnosis and treatment. Philips is committed to contribute towards the reduction of cases of childhood pneumonia in India through this nationwide awareness campaign.”
According to WHO Global Health observatory, around 1.5 lakh children lose their life due to pneumonia each year with 30 million new cases reported annually. In children under five years, pneumonia contributes to nearly a sixth (15 per cent) of all deaths in India, with one child dying from pneumonia every four minutes.