Xiaomi’s Huami is Foraying into New Product Categories

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  • The brand currently retails smart watches in India, China and other countries
  • Huami is building an ecosystem of wearables for health and fitness management
  • Google had recently acquired Fitbit in a $2.1 billion deal recently

Huami Amazfit has confirmed global product launches at CES 2020 (Consumer Electronic Show). The company will be expanding into product categories beyond smartwatch.

“This year, Huami pushes the boundaries of wearables and is unveiling new product categories beyond the smartwatch range, curating the latest innovations without sacrificing on style or functionality. Embodying a perfect blend of advanced technology, stylish design, as well as health and fitness features, the latest Amazfit products will go beyond conventions and unlock the possibilities of wearables in 2020, which enable diverse applications in various real-life scenarios for consumers,” read Huami’s official statement.

Interestingly, Huami as a brand, operates under the umbrella of Xiaomi Technology. According to a Frost & Sullivan Report, Huami shipped 11.6 million units of smart wearable devices in the first nine months of 2017. The company shipped 18.1 million units of smart wearable devices were in 2017. As of March 31, 2018, a total of 56.5 million devices were shipped since Huami’s inception in 2013.

Focus on developing ecosystem of wearables for health and fitness

With the new suite of Amazfit products, Huami is trying to build a foundation and ecosystem of wearables. “Recognising the growing potential and consumer demand in the health and fitness industry, Huami’s strategic focus beyond 2020 will turn to a holistic approach to build an evolving ecosystem of wearables for health and fitness management, which leverages its expertise in wearables, AI chip technology and cloud-based services,” read Huami’s official statement.

“The new Amazfit product category is a significant leap forward building on the success of its smartwatch line-ups, including Amazfit X, Amazfit GTR, Amazfit Stratos 3, and the Amazfit GTS,” it continued.

Google recently acquired Fitbit in a $2.1 billion deal

Fitbit had recently announced its definitive agreement to be acquired by Google LLC for $7.35 per share in cash, valuing the company at a fully diluted equity value of approximately $2.1 billion. The company had reported revenue figures of $314 million in Q2 2019.

“Google is an ideal partner to advance our mission. With Google’s resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead,” James Park, co-founder and CEO of Fitbit had noted.

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