Transsion is Planning a New Marketing Campaign For Tecno Devices

It seems that the company has strategically tried to place its latest smartphone between the Redmi Note 7 Pro, Samsung M30 and Realme 3 devices Transsion Holdings owned Tecno has...

Pre-loaded Music Players: When it’s Time to Play Catch-up

The proliferation of unbranded "bhakti boxes" in the unorganised electronics bazaar, has moved the biggest Indian copyright owner of recorded music to compete aggressively even as others jump in...

Brands Driving the Air Purifier Market in India

Thanks to massive levels of air pollution, urban India has unlocked a new market segment – air purifiers. From ultra premium to value-for-money, everyone has come on board A recent...

Is Samsung Trying to Focus on Smaller Cities Via its App Store?

Samsung's app store, as per the company, now supports 12 local Indian languages in addition to English. Xiaomi had recently launched Redmi Go smartphone in the country Samsung India has...

Ex-Llyod CEO Launches New AC Brand in India

Nipun Singhal, who is the MD and CEO of OVOT team, was previously associated with Lloyd from 2008 to 2017 One Vision One Team (OVOT) has launched Amstrad branded air-conditioners...

ShopClues Targeting Tier II, III, IV and Smaller Cities in India

The e-commerce portal has announced that Tii54 smartphone by Tiitan Holdings will only be available on its platform for an asking price of Rs 4,999 ShopClues has said that Tii54...

IPL: Power Play Time for Consumer Electronics Brands

The trends show that consumer electronics brands are clearly looking at the IPL to either find, regain or consolidate foothold in the Indian market Shortly after last year's Indian Premier...

Cashify to Invest Rs 20 Crore in Smartphone Re-commerce Business

The company said that it is looking to expand its offline kiosk model in 20 cities. Cashify has raised $12 million in a Series C round of funding Cashify is...

Blue Star Plans to Spend More on Brand Building in 2019

The company has recently announced changes to its leadership team in India. The period between March to September is generally seen as the peak season for sales of air...

Haier Unveils Laundry Room Based on IoT

The unveiling took place at the 2019 Appliances and Electronics World Expo (AWE 2019) in Shanghai, China Combining washing, air drying and folding with its latest smart products and technologies,...

New Products

Mi India Launches Mi HyperSonic Power Bank

It has made it available at a crowdfunding price of Rs 3,499 It allows the user to charge multiple products at the same...

New Carbon Fibre Based Lightweight Smartphone

A Berlin-based startup, Carbon Mobile debuts on the market this March with "Carbon 1 Mark II", a carbon fiber cell phone which is ultra-light,...

pTron Launches Made-In-India TWS Earbuds

pTron announces Bassbuds Ultima Active Noise Cancelling Earbuds with Quad Mic and ANC modes. pTron announces the launch of the first product from their new...

People

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Pallav Chaudhary Joins Havells as Large Format Retail Unit Head

Pallav Chaudhary has an experience of more than 10 years He has worked with the likes of Samsung, LG and Videocon Large format...

Realme Introduces Shraddha Kapoor as the Brand Ambassdor

Realme will feature Shraddha Kapoor for Dare to Leap The Actress will endorse watches, bands and smartphones 'It will help us in positioning...

Rumors

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...

Samsung Might Launch Samsung Galaxy Buds X Soon

The South Korean company has not revealed the pricing details Samsung might launch the earbuds on the Galaxy Unpacked event As per the...