Transsion is Planning a New Marketing Campaign For Tecno Devices

It seems that the company has strategically tried to place its latest smartphone between the Redmi Note 7 Pro, Samsung M30 and Realme 3 devices Transsion Holdings owned Tecno has...

Pre-loaded Music Players: When it’s Time to Play Catch-up

The proliferation of unbranded "bhakti boxes" in the unorganised electronics bazaar, has moved the biggest Indian copyright owner of recorded music to compete aggressively even as others jump in...

Brands Driving the Air Purifier Market in India

Thanks to massive levels of air pollution, urban India has unlocked a new market segment – air purifiers. From ultra premium to value-for-money, everyone has come on board A recent...

Is Samsung Trying to Focus on Smaller Cities Via its App Store?

Samsung's app store, as per the company, now supports 12 local Indian languages in addition to English. Xiaomi had recently launched Redmi Go smartphone in the country Samsung India has...

Ex-Llyod CEO Launches New AC Brand in India

Nipun Singhal, who is the MD and CEO of OVOT team, was previously associated with Lloyd from 2008 to 2017 One Vision One Team (OVOT) has launched Amstrad branded air-conditioners...

ShopClues Targeting Tier II, III, IV and Smaller Cities in India

The e-commerce portal has announced that Tii54 smartphone by Tiitan Holdings will only be available on its platform for an asking price of Rs 4,999 ShopClues has said that Tii54...

IPL: Power Play Time for Consumer Electronics Brands

The trends show that consumer electronics brands are clearly looking at the IPL to either find, regain or consolidate foothold in the Indian market Shortly after last year's Indian Premier...

Cashify to Invest Rs 20 Crore in Smartphone Re-commerce Business

The company said that it is looking to expand its offline kiosk model in 20 cities. Cashify has raised $12 million in a Series C round of funding Cashify is...

Blue Star Plans to Spend More on Brand Building in 2019

The company has recently announced changes to its leadership team in India. The period between March to September is generally seen as the peak season for sales of air...

Haier Unveils Laundry Room Based on IoT

The unveiling took place at the 2019 Appliances and Electronics World Expo (AWE 2019) in Shanghai, China Combining washing, air drying and folding with its latest smart products and technologies,...

New Products

Xiaomi Might Launch Mi TV Master 65-inch 4K OLED TV in India Soon

The OLED TV will be retailed at INR 1,38,900 The product features a 65W speaker and MEMC Motion Technology The company seems to...

Philips Launched UV-C Home Disinfection System in India

Philips will retail the disinfection systems via online channels The company claims that the product can inactivate COVID-19 The product will be retailed...

OnePlus Launched OnePlus TV 2020 Lineup in India Via Amazon

The company claims that the starting range of the TVs will be INR 1X,999 The product is said to be thinner than OnePlus...

People

Pallav Chaudhary Joins Havells as Large Format Retail Unit Head

Pallav Chaudhary has an experience of more than 10 years He has worked with the likes of Samsung, LG and Videocon Large format...

Realme Introduces Shraddha Kapoor as the Brand Ambassdor

Realme will feature Shraddha Kapoor for Dare to Leap The Actress will endorse watches, bands and smartphones 'It will help us in positioning...

Adarsh Srivastava Joins Livpure Team as a Zonal Head

Adarsh Srivastava was previously working with Samsung Electronics as a regional channel development manager He will be taking care of Livpure's entire product...

Rumors

Apple Might Solve the Battery Problems of Apple AirPods with iOS 14

The iOS 14 update features Optimised Battery Charging The AirPods are powered by lithium-ion batteries A report claims that the battery level...

OnePlus Might Launch OnePlus Wireless Buds Soon

The True Wireless OnePlus Buds are seen in black colour Source reveals that the design is similar to OnePlus Bullets Wireless 2 The...

Apple Might Launch AirPods 3 in Early 2021

The design of AirPod Air and AirPod 3 might show some similarities AirPod 3 is expected to come without noise cancellation Apple might...