Why are Amazon and Google Collaborating in the Video Streaming Space?
Untill now, it was almost impossible to stream Amazon Prime on Google Chromecast. This move may help increase Google Chromecast and Amazon Fire TV Stick sales
It seems as if...
Close to 40 OEMs Competing in the Premium Smartphone Segment: Counterpoint
Premium segment contributed to one-fourth (22 per cent) of the global smartphone shipments in 2018. This segment grew 14 per cent in India
Apple continues to lead global premium smartphone...
Crazy Fans! Mumbai Startup Creates Innovative Marketing Channel For Ceiling Fans
While bigger brands were battling thin margins and low refresh rates, two IIT whiz kids unlock new strategies for selling ceiling fans!
When you think of buying a fan, your...
The Boom of IoT Embedded Consumer Electronics in India
Electronics For You decodes the present and future of use of IoT aka smart features in consumer electronics
2018 was a year that saw a lot of technological advancements in...
Samsung Claims it Made USD 500 Million in Sales From A Series
The Korea-based electronics and smartphones giant had first introduced A Series smartphones in March 2019. Samsung said that it is confident of making A Series a USD four billion...
Xiaomi and Voltas Among Brands Pulled Over Misleading Ads
Xiaomi Technology India Private Limited was pulled by ASCI for not mentioning that 7,00,00 hours of content on 49-inch Mi LED Smart TV 4A Pro was chargeable
The Advertising Standards...
All Aboard the Smart TV Train in India
Aggressive smart TV deals this summer, come from relatively unknown Indian brands. Will customers perceive these as 'paisa vasool'?
This summer, things are heating up in the TV industry. The...
Global Smart Speaker Installed Base to Top 200 Million by End of 2019: Canalys
"Vendors will need to focus on marketing the next-generation ‘wow factor’ for their respective smart assistants and voice services to change consumers’ perception and drive greater adoption"
Canalys forecasts the...
Potential For Appliances Based on IoT is Huge: Vishal Sehgal
Vishal Sehgal, co-founder of Lava Mobiles, has launched an IoT company called Ottomate, and its first product is an innovative smart fan. He talks to EFY-ACE about his roadmap...
Burly Wants to Capture Air Cooler Market Via Regional Marketing: CEO
The company has plans to launch geysers and washing machines this year. It is targeting to be a full-fledged white appliances company by 2020
Burly, the brainchild of...

































