TCL Looks to Leverage IPL’s Massive Reach and Viewership
TCL Electronics will run an integrated brand campaign across multiple online and offline channels during IPL 2019 season. 423 million viewers had watched matches during the second week of...
Is Redmi Go a Part of Xiaomi’s Offline Expansion Strategy?
Rural India is a crucial market in the offline channel in the country. Compared to urban India's 155 per cent tele-density, rural India has only 55 per cent tele-density
Xiaomi...
Huawei Claims its Latest Smart Watch Has Set a New Record
The China-based smartphone and smart watch maker is claiming that its smart watch GT has received maximum notify me requests under smartwatch category on Amazon India
Huawei had started teasing...
Aisen Aims to Capture 10 Per cent TV Market Share in India
The company is planning to launch refrigerators and air-conditioners in the country. It is already retailing Bluetooth speakers, washing machines, TVs, heaters and air coolers in India
Vinit Agrawal (VA),...
Apple Introduces New Line-up of iPad Models in India
The company has also introduced Apple pencil and smart keyboards that can be paired with the devices. Apple said that Apple Pencil and smart keyboard will be retailed separately
Apple...
Samsung Announces Triple Inverter Technology Powered ACs in India
The company has launched 36 Semi-knocked-units of ACs priced between Rs 45,400 and Rs 75,000 in the Indian market
Samsung India has announced the launch of its 2019 line-up of...
Xiaomi Adds 20 New Distributors to its Offline Channel in India
The China-based smartphone maker is on an aggressive expansion phase in the offline channel in the country
After taking the online smartphone selling channel by storm in the country, Xiaomi...
Voltas Opens Two Exclusive Brand Shops in Punjab
The company has been on an brand shop opening spree in India. These are its fifth and sixth exclusive brand shops in under six months time
Voltas has opened one...
Tremendous Growth Opportunities in Refurbished Smartphone Market in India: Counterpoint
The report claims that despite global slowdown, refurbished smartphone market grew 14 per cent in India in 2018
The global market for refurbished smartphones slowed to one per cent year-over-year...
Thomson Eyeing Seven Per cent TV Market Share in India
The company has launched a 40-inch smart TV in the country. Thomson said that smart TVs will have more market share than normal TVs in future
France based consumer electronics...
New Products
AXL-World launches – X-Fit M57 Full Touch Smart Watch
The latest addition to the existing portfolio is the X-Fit M57 full-touch smartwatch. Have you ever wondered? When will there be a smartwatch with...
LG Electronics Expects 30 Percent Growth In Home Appliance Business In 2022
Compressor-based products contribute around 65 per cent of the revenue of the home appliances business of the company
Consumer electronics company LG Electronics India said...
OnePlus To Expand Smart TV Lineup In India
Chinese tech giant OnePlus has announced it would expand its smart TV portfolio in India with the launch of two smart TVs, the OnePlus...
People
Satish N.S Appointed As Haier India President After Eric Braganza Retires
Satish N.S. is set to lead consumer electronics company Haier India as President of the company following the retirement of current President Eric Braganza.
Braganza's...
Manish Sharma to be Appointed Chairman of Panasonic India
Manish Sharma is currently associated with Panasonic India as president and CEO
Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...
PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana
PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint
The ad campaign is launched on Youtube & Social Media
The brand seems...
Rumors
Boat Heading Towards its Initial IPO Offering
Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures
Home grown consumer electronics startup is planning...
Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report
The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703
According to...
LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12
BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple
Apple...
