- The company has appointed this Bollywood star brand ambassador for its men’s grooming range
- Several consumer electronics companies have appointed Bollywood stars as brand ambassadors in the last few months
Havells India India Limited has announced its collaboration with Vicky Kaushal in India. The company also announced newest additions to its male grooming portfolio.
Company’s official statement read, “Further deepening connect with style-savvy, quality conscious consumers, Havells India Limited today announced Vicky Kaushal as the Brand Ambassador for its male grooming products. The association with Vicky Kaushal further enhances Havells commitment to infuse freshness and style in its personal male grooming products and cater to the evolving tastes of young consumers.”
Male grooming category
The male grooming category has seen a dynamic growth with increasing awareness of latest trends, self-grooming culture. Havells new range of BT 9000 trimmers, as per the company, complement these aspirations beautifully with their unique ergonomic design, capture trim technology and advanced features such as LED displays.
Ravindra Singh Negi, president, Electrical Consumer Durables, Havells India said, “Trimmers have emerged as one of the fastest growing product categories today with the young, urbane consumers seeking a superior trimming experience. The BT 9000 series of trimmers are sleek in design and performance oriented, with uniquely designed zoom wheel, 20 lock-in-length settings, extra wide mouth opening to ensure 2x faster cutting and will appeal to the discerning buyers.”
The season of brand ambassadors
Interestingly, a lot of consumer electronics brands have announced tie-ups with Bollywood stars in India. Fujifilm India had recently announced a strategic partnership for its Instax range of instant cameras with Bollywood superstar Alia Bhatt. Similarly, JBL had announced that it had collaborated with Ranveer Singh in India.
One of the most common trends in consumer electronics include associating with Bollywood stars who have a positive approach among the millennial generation in India. It is to be noted here that a large part of India’s population comprises of people between 20 and 40 years in age.
Ravindra Singh Negi added, “We are proud to welcome Vicky Kaushal, one of the most promising and talented stars of this generation, into the Havells family. With the rise of grooming culture, men seek for a quick, hassle-free experience and products that render them with an impeccable style. With the new brand campaign ‘beard kyu ho wierd’ and Vicky as a face, we want consumers to take charge of their looks and own their style with confidence.”
Whatever the look, we have you covered! Join us and @vickykaushal09 on Vickypedia to get styling guides and grooming tips that make you feel like a star! Stop asking yourself #BeardKyunHoWeird by visiting https://t.co/FHeQxNcq9k on @MensXP. pic.twitter.com/QGV58gIe8a
— Havells (@havellsindia) October 1, 2019