Astrum India Scales-up Distribution Networks in Rural Markets

• Astrum has recently started working on its new production facility in Andhra Pradesh
• The company retails its products in 40 different countries across the globe

Consumer electronics brand Astrum is focusing to scale up its direct reach in rural areas in India. The company informed that doing so will help revitalize its distribution strategy in the country. Astrum also aims to have a greater focus on supplying products directly to retailers.

“To further strengthen the channel network, we have tied up with regional distributors who work towards developing distribution channel network covering the entire region. We have now associated with North, and East regional distributor of India who coordinated with the area distributors,” stated Manoj Kumar Pansari, chairman and managing director, Astrum.

Aiming 400 per cent growth in India in two years

Astrum’s plan includes a target of directly reaching out to more number of villages. The company said that villages contribute 80 per cent of India’s rural consumer goods consumption.

“We are now targeting to tie up with west and south region located distributors this year. Astrum is developing sales strategies in market that includes 360-degree exposure in order to mark presence in general trade, OT/LFR, e-Commerce and corporate. We soon intend to take width of distribution growth to 10,000+ numbers by March 2020. Our target is to make 400 per cent growth in India in two years,” added Pansari.

The company’s product portfolio includes 1000+ unique products across 40 categories. Astrum is currently present in 40 countries across the globe. Astrum has recently started working on its new production facility in India as well. In accordance with a MoU signed with the Andhra Pradesh government last year, it is developing a new manufacturing facility with an investment of over Rs 100 crores.

“We will soon be in all major outlets such as Reliance, Croma, Vijay Sales & so forth, and also intend to take width of distribution growth to 10,000+ numbers in coming few months. The facility is also going to cater to its global markets and will abide by its stringent quality standards. Our target is to make 400 per cent growth in India in the next two years and to measure our strong sales achievements,” added Pansari.