China Based Smart Home Devices Brand Enters India Market

  • The company has tied up with Staunch India for its retail operations
  • Blurams has not announced any product launches yet

Blurams, a China-based smart devices brand has announced its entry in the India market. Yet to announce the product range it is going to introduce in the country, Blurams has said that it is considering to launch smart home devices in the Rs 1,699 to Rs 8,299 price range.

“India’s smart home devices market is on an upswing. While completely automated homes are a distant reality, smart home devices like surveillance cameras, are gaining good momentum in the country,” said Kun Cai from Blurams.

The smart home market, as per a report by Markets and Markets, is expected to grow from USD 76.6 billion in 2018 to USD 151.4 billion by 2024, at a CAGR of 12.02 per cent. APAC is considered as a huge market for smart home system because of the considerable rate of implementation of various products such as lighting controls, HVAC controls, security and access controls, among others, in the region of smart home market.

Blurams Smart Camera (Pic Source – Blurams China)

Tie up with Staunch India

The company has tied up with Staunch India. Staunch, specialises in retail operation here. The company generally follows an omni channel strategy for all the brands it deals in. Staunch’s India website mentions Intex, Oneplus, Xiaomi, Samsung, Gizmore and Havells, as brands it deals in the country.

Nishant Choudhary, AVP, Sales and Marketing, Staunch stated “The smart home market in India has grown significantly in the last few years. Looking at the scenario, having a well-orchestrated retail strategy will help them set up a strong ground at this nascent stage, when there are a handful of players leveraging the market potential. With an effective retail strategy in place we are expected to see multifold growth of the Blurams in India.”

“We are very glad that Blurams has chosen us and we are working on an extensive retail strategy for them by leveraging omni channel retail presence. We will assist the brand right from Marketing Strategies to choosing right retail marketplace to pricing the product accordingly,”he added.

Blurams plans might include omni channel strategy

Interestingly, Blurams might also follow an omni channel strategy in India. It is known fact that the online channel has a bigger market for smart home devices segment than the offline channel. The company’s product range revolves around smart security cameras and smart doorbells in its home country.

“We are certain to establish Blurams in the Indian market with our competitive solutions, products and services. We have established high trust and credibility with consumers and clients globally, and we are committed to continuously delivering best user-experience at disruptive prices to the Indian consumers as well,” added Kun Cai.