Onida Brings Back ‘Devil and Owners Pride’ Campaign, Eyes to Boost Brand Image &...

The ad campaign of Mirc Electronics owned, Onida, successfully kick-started in the 90s but failed to sustain the competition from Samsung, LG and Sony Electronics brand Onida, owned by Mirc...

Haier Experience Center Opened in Delhi, Aims to be One Stop Shop

The company has conceptualized the Delhi located Haier Experience store around four important physical spaces – smart living room, smart kitchen, smart bathroom and smart bedroom Haier, a brand known...

Lenovo Teases Z5 Pro with a Front Camera Slider Design

Lenovo had earlier teased Z5 Pro's predecessor Z5 with a bezel-less design but the launch confirmed it to have side bezels and a notched display Lenovo will be launching the...

Xiaomi Opens Largest Mi Home Store in Bengaluru, to Showcase Global Products

Xiaomi claims that not only consumers will be able to see their global products line-up but the Mi experience zone will also allow an opportunity to experience them right...

LG Electronics Unveils New Premium Brand LG Objet

The products under the new brand LG Objet will not only function as electronics products but also for the purpose of home decor South Korean electronics major, LG Electronics Inc.,...

WK Life Opens its Flagship Store at DLF Mall of India, Noida

WK Life’s flagship store offers a complete range of uniquely designed lifestyle electronic gadgets and accessories with multiple attributes Electronics and accessories retailer WK Life is entering the Indian market...

Christie Crimson Laser Projectors used in the Statue of Unity Light Show

Christie Crimson owns 90 per cent market share for permanent projection mapping installs in India, and 80 per cent market in terms of the deployment of projectors above 10,000...

Branding Gone Wrong: Samsung Account Tweets Using an iPhone

This is not the first time that a brand's marketing and branding strategy has backfired owing to mistakes made by their brand ambassadors and other connected people Samsung's official Nigeria...

LG Expands Display ‘Signage’, Terms it Ideal for Promotional Purposes

The LG Landmark Signage, as claimed by the company, can be leveraged by brands to reach their consumers for promotional purposes LG Electronics India has introduced another display signage for...

Tata Owned Voltas Announces Onam Offers in India

August usually marks the onset of festive seasons in the country Voltas has announced gifts worth up to Rs 100 million for people purchasing Voltas as well as...

New Products

Crossbeats Launches ANC TWS Earbuds EPIC With 6 Microphones

Indian audio and wearable brand Crossbeats has introduced its latest ANC true wireless EPIC, unique curved design earbuds powered with Active Noise Cancellation.  Packed in...

US Consumer Electronics Brand Westinghouse Electric Enters India With SPPL

The Noida-based SPPL already has a branding licence for international brands which includes Blaupunkt, Thomson, Kodak and White-Westinghouse Westinghouse Electric Corporation, a US-based consumer electronics...

Looking Glass develops second-generation holographic displays

Looking Glass, a Brooklyn based company introduces their second-generation 3D holographic displays. 3D holographic displays are fascinating as they elevate the image in such a...

People

Manish Sharma to be Appointed Chairman of Panasonic India

Manish Sharma is currently associated with Panasonic India as president and CEO Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Pallav Chaudhary Joins Havells as Large Format Retail Unit Head

Pallav Chaudhary has an experience of more than 10 years He has worked with the likes of Samsung, LG and Videocon Large format...

Rumors

Boat Heading Towards its Initial IPO Offering

Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures Home grown consumer electronics startup is planning...

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...