Onida Brings Back ‘Devil and Owners Pride’ Campaign, Eyes to Boost Brand Image &...

The ad campaign of Mirc Electronics owned, Onida, successfully kick-started in the 90s but failed to sustain the competition from Samsung, LG and Sony Electronics brand Onida, owned by Mirc...

Haier Experience Center Opened in Delhi, Aims to be One Stop Shop

The company has conceptualized the Delhi located Haier Experience store around four important physical spaces – smart living room, smart kitchen, smart bathroom and smart bedroom Haier, a brand known...

Lenovo Teases Z5 Pro with a Front Camera Slider Design

Lenovo had earlier teased Z5 Pro's predecessor Z5 with a bezel-less design but the launch confirmed it to have side bezels and a notched display Lenovo will be launching the...

Xiaomi Opens Largest Mi Home Store in Bengaluru, to Showcase Global Products

Xiaomi claims that not only consumers will be able to see their global products line-up but the Mi experience zone will also allow an opportunity to experience them right...

LG Electronics Unveils New Premium Brand LG Objet

The products under the new brand LG Objet will not only function as electronics products but also for the purpose of home decor South Korean electronics major, LG Electronics Inc.,...

WK Life Opens its Flagship Store at DLF Mall of India, Noida

WK Life’s flagship store offers a complete range of uniquely designed lifestyle electronic gadgets and accessories with multiple attributes Electronics and accessories retailer WK Life is entering the Indian market...

Christie Crimson Laser Projectors used in the Statue of Unity Light Show

Christie Crimson owns 90 per cent market share for permanent projection mapping installs in India, and 80 per cent market in terms of the deployment of projectors above 10,000...

Branding Gone Wrong: Samsung Account Tweets Using an iPhone

This is not the first time that a brand's marketing and branding strategy has backfired owing to mistakes made by their brand ambassadors and other connected people Samsung's official Nigeria...

LG Expands Display ‘Signage’, Terms it Ideal for Promotional Purposes

The LG Landmark Signage, as claimed by the company, can be leveraged by brands to reach their consumers for promotional purposes LG Electronics India has introduced another display signage for...

Fujifilm India Appoints Brand Ambassador For X Series Cameras

The company had earlier collaborated with Alia Bhatt and Daboo Ratnani as well Fujifilm is aiming 30 per cent market share in the Indian mirror less cameras market Fujifilm...

New Products

AXL-World launches – X-Fit M57 Full Touch Smart Watch

The latest addition to the existing portfolio is the X-Fit M57 full-touch smartwatch. Have you ever wondered? When will there be a smartwatch with...

LG Electronics Expects 30 Percent Growth In Home Appliance Business In 2022

Compressor-based products contribute around 65 per cent of the revenue of the home appliances business of the company Consumer electronics company LG Electronics India said...

OnePlus To Expand Smart TV Lineup In India

Chinese tech giant OnePlus has announced it would expand its smart TV portfolio in India with the launch of two smart TVs, the OnePlus...

People

Satish N.S Appointed As Haier India President After Eric Braganza Retires

Satish N.S. is set to lead consumer electronics company Haier India as President of the company following the retirement of current President Eric Braganza. Braganza's...

Manish Sharma to be Appointed Chairman of Panasonic India

Manish Sharma is currently associated with Panasonic India as president and CEO Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Rumors

Boat Heading Towards its Initial IPO Offering

Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures Home grown consumer electronics startup is planning...

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...