Onida Brings Back ‘Devil and Owners Pride’ Campaign, Eyes to Boost Brand Image &...

The ad campaign of Mirc Electronics owned, Onida, successfully kick-started in the 90s but failed to sustain the competition from Samsung, LG and Sony Electronics brand Onida, owned by Mirc...

Haier Experience Center Opened in Delhi, Aims to be One Stop Shop

The company has conceptualized the Delhi located Haier Experience store around four important physical spaces – smart living room, smart kitchen, smart bathroom and smart bedroom Haier, a brand known...

Lenovo Teases Z5 Pro with a Front Camera Slider Design

Lenovo had earlier teased Z5 Pro's predecessor Z5 with a bezel-less design but the launch confirmed it to have side bezels and a notched display Lenovo will be launching the...

Xiaomi Opens Largest Mi Home Store in Bengaluru, to Showcase Global Products

Xiaomi claims that not only consumers will be able to see their global products line-up but the Mi experience zone will also allow an opportunity to experience them right...

LG Electronics Unveils New Premium Brand LG Objet

The products under the new brand LG Objet will not only function as electronics products but also for the purpose of home decor South Korean electronics major, LG Electronics Inc.,...

WK Life Opens its Flagship Store at DLF Mall of India, Noida

WK Life’s flagship store offers a complete range of uniquely designed lifestyle electronic gadgets and accessories with multiple attributes Electronics and accessories retailer WK Life is entering the Indian market...

Christie Crimson Laser Projectors used in the Statue of Unity Light Show

Christie Crimson owns 90 per cent market share for permanent projection mapping installs in India, and 80 per cent market in terms of the deployment of projectors above 10,000...

Branding Gone Wrong: Samsung Account Tweets Using an iPhone

This is not the first time that a brand's marketing and branding strategy has backfired owing to mistakes made by their brand ambassadors and other connected people Samsung's official Nigeria...

LG Expands Display ‘Signage’, Terms it Ideal for Promotional Purposes

The LG Landmark Signage, as claimed by the company, can be leveraged by brands to reach their consumers for promotional purposes LG Electronics India has introduced another display signage for...

Amidst Rising Competition, Mi Signs Ranveer Singh as Brand Ambassador

Ranveer Singh's wife, Deepika Padukone, is often seen promoting Oppo smartphones in TV commercials. Samsung M30, Realme 3 and Xiaomi Note 7 will be launched in March 2019. Xiaomi India...

New Products

Toshiba Back in the TV Game, Starts Retailing TVs Today

Toshiba has launched seven new TV smart TV models in India. It is retailing some of these models with four-year warranty Toshiba has started retailing...

Toshiba to Launch a 4K TV Series Tomorrow via Online Channel

The smart TVs will retailed via Amazon, Flipkart, Reliance Digital and Tata CliQ The product is available at a starting price of INR...

Tenda Launched a Home Mesh Wi-Fi Router System in India

The product is designed for medium-to-large sized households The device features automatic network optimization and routing selection The router system will be...

People

Pallav Chaudhary Joins Havells as Large Format Retail Unit Head

Pallav Chaudhary has an experience of more than 10 years He has worked with the likes of Samsung, LG and Videocon Large format...

Realme Introduces Shraddha Kapoor as the Brand Ambassdor

Realme will feature Shraddha Kapoor for Dare to Leap The Actress will endorse watches, bands and smartphones 'It will help us in positioning...

Adarsh Srivastava Joins Livpure Team as a Zonal Head

Adarsh Srivastava was previously working with Samsung Electronics as a regional channel development manager He will be taking care of Livpure's entire product...

Rumors

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...

Samsung Might Launch Samsung Galaxy Buds X Soon

The South Korean company has not revealed the pricing details Samsung might launch the earbuds on the Galaxy Unpacked event As per the...

Oppo Might Launch Oppo Watch in India Soon

Currently, Oppo is preparing for the launch of Reno 4 Pro Oppo Watch might debut in Chinese markets first The product is claimed...