Sony to Invest Rs 25 Crores in Marketing During Durga Pooja

The company said it will introduce finance and cashback offers in West Bengal during Durga Pooja These investments are primarily towards print and outdoor advertisements, PR and digital...

Realme Signs Ayushmann Khurrana as Brand Ambassador in India

Xiaomi had signed Ranveer Singh as its brand ambassador in India earlier this year Samsung owned JBL had recently announced its collaboration with Ranveer Singh as well BBK owned...

Ranveer Singh is JBL’s Newest Brand Ambassador

JBL and Harman are audio brands owned by Korea based Samsung Ranveer was/is also brand ambassador of Samsung's rival in the smartphone space - Xiaomi JBL has announced the...

Vivo Announces Photography Based Brand Campaign in India

Vivo to launch a campaign ahead of the launch of its upcoming flagship device – the V17Pro The campaign will be open to the consumers in its second...

Samsung had Telecast NY Launch Event at its Opera House in India

The live launch of Galaxy Note 10 smartphones was telecast in the midnight in India The event was live streamed at Samsung Opera House in Bengaluru Korea based smartphone...

TCL Launches One Marketing Campaign For All its Markets

The company is asking users to generate video content that will be showcased on TCL's website TCL is counted among the top 10 TV companies in the world TCL...

Tata Owned Voltas Announces Onam Offers in India

August usually marks the onset of festive seasons in the country Voltas has announced gifts worth up to Rs 100 million for people purchasing Voltas as well as...

Oppo Renews Sponsorship Partnership with FC Barcelona Club

Oppo has launched a Reno FC Barcelona edition smartphone as well The company advertises at big Tennis, Cricket and Football sports events Oppo's undying love for advertising at big...

Putting the Me in Media and Entertainment

Total global spending on E&M forecast to rise at a compound annual growth rate (CAGR) of 4.3 per cent over the next five years PwC’s Global Entertainment & Media...

Not Just India, Oppo has Launched a Promotion Campaign in England as Well

This promotion campaign is themed around the ongoing cricket world cup Oppo is the official sponsor of Indian cricket team Oppo, a smartphone brand by China-based BBK, has launched...

New Products

AXL-World launches – X-Fit M57 Full Touch Smart Watch

The latest addition to the existing portfolio is the X-Fit M57 full-touch smartwatch. Have you ever wondered? When will there be a smartwatch with...

LG Electronics Expects 30 Percent Growth In Home Appliance Business In 2022

Compressor-based products contribute around 65 per cent of the revenue of the home appliances business of the company Consumer electronics company LG Electronics India said...

OnePlus To Expand Smart TV Lineup In India

Chinese tech giant OnePlus has announced it would expand its smart TV portfolio in India with the launch of two smart TVs, the OnePlus...

People

Satish N.S Appointed As Haier India President After Eric Braganza Retires

Satish N.S. is set to lead consumer electronics company Haier India as President of the company following the retirement of current President Eric Braganza. Braganza's...

Manish Sharma to be Appointed Chairman of Panasonic India

Manish Sharma is currently associated with Panasonic India as president and CEO Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Rumors

Boat Heading Towards its Initial IPO Offering

Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures Home grown consumer electronics startup is planning...

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...